apple’s “it’s showtime” event

September 12, 2006

Today’s the day for Apple’s long-awaited “It’s Showtime” press event, which begins promptly at 10:00 AM PDT (1:00 PM EDT). Engadget and AppleInsider will both be blogging the event live, so do follow that if you’re interested in up-to-the-second Jobsian utterances. I’ll have a roundup of whatever comes out of the event as soon after 3:00 PM EDT as I can manage (events have conspired to cause me to miss this one, unfortunately). In the meantime, you may wish to check out this MacRumors thread for rumors, pontifications, and all such foolishness.

Update 1:39 AM: currently displays a “do not have permission” message rather than the “were you looking for something?” page that other nonexistent subpages display (see here). Yet more evidence for an iTunes movie store, especially noting that redirects to the iTunes page.

Update 9:59 AM: The iTunes Music Store is down.

Update 3:33 PM: I’m back now, so watch above for a rundown of what happened. The short version: new iPods, new iTunes, “iTV”, and no MacBook Pro updates. I’m rather disappointed, to be honest.

Update 4:57 PM: Apple has posted an on-demand stream of the event, viewable here, though it’s currently unavailable due to “exceptional demand.” Ah, Mac fans.

–D. S. W.


2 Responses to “apple’s “it’s showtime” event”

  1. […] Seriously, though, in my coverage of last Tuesday’s Stevenote I neglected to mention both the new Shuffle (see it here; it’s nearly adorable) and the “iTV”, an upcoming box that will allow consumers to wirelessly stream and view iTunes content stored on a computer on their “big-screen flat TVs,” as Jobs harped on incessantly, even accessing movie trailers and such live over the Internet from their living rooms. At $299, the privilege does seem a bit pricey for something that is mostly enabled through some nifty software–though the interface is typically stellar–but at least the unit is svelte and cute, looking much like a squished Mac mini, and has HDMI and component video connectivity. Heck, I might even buy one, had I a television in need of Apple-ization (yay for neologisms). Look for this one in Q1 ‘07, either at MWSF or at the launch of OS X Leopard. […]

  2. […] Among the more notable results of Apple’s 9/12 media event were price drops in the company’s iPod lines, both in the flagship 5G models and in the flash-based iPod nano. The news must have come as quite a shock to Microsoft, whose “Zune” media player is due to launch sometime in the next couple of months at a likely $299 pricepoint for 30GB. Reacting in an interview to Apple’s announcement, Microsoft GM of Marketing Chris Stephensen had this to say: Q: It’s interesting that Apple split the differences with their two updated iPods… […]

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